American Label and Tag, Inc., has been approved as a HarvestMark Service Provider.
Canton, MI, 05/12/2012 - American Label and Tag Inc. has partnered with HarvestMark, the industry leading fresh food traceability platform from YottaMark Inc.  HarvestMark solutions deliver transparency and unparalleled insight into the fresh food supply chain that drives sales and profits.

The Produce Traceability Initiative is aimed at promoting standardized efficient traceability from growers, shippers and packers of fresh fruits and vegetables. The system allows a grower or fresh food packager to apply a unique HarvestMark QR Code label, printed by American label & Tag, Inc. providing a platform for enhanced food safety communication, and mobile and social marketing. Shoppers and retail buyers can easily access information they care about by scanning the HarvestMark QR code with their smartphones or entering the 16-digit HarvestMark code at HarvestMark.com.

The HarvestMark system allows the grower to aggregate data from shopper engagement, gain insights from customer feedback to build loyalty, and tune their growing and packing processes to get the best quality product.

Consumers can use the labels to quickly and easily find out more about the foods they choose to buy and eat. In the event of a produce recall, shoppers can instantly check the food safety status of their produce by scanning the HarvestMark QR code label or entering its unique 16-digit code at HarvestMark.com. The free HarvestMark app is available for iPhone and Android.

American Label & Tag, Inc. Is one of the Midwest's fastest growing printers of custom labels, tags and decals. Specializing in technically demanding solutions and customer driven print on demand applications. Visit us online at www.americanlabel.com, download the free HarvestMark Food Traceability App for iPhone and Android, or call us at call 1-800-641-8247. For more information about  HarvestMark visit www.YottaMark.com.

Contact Information:
Press Contact: Ron Pawlukiewicz
American Label & Tag, Inc.
41878 Koppernick, Canton MI 48187
734-454-7600
www.americanlabel.com

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For more information about this article or to schedule and interview with Ron Pawlukiewcz contact us at email@americanlabel.com or 1-800-641-8247.