American Label and Tag, Inc., has been approved as a HarvestMark Service Provider.
Canton, MI, 05/12/2012 - American Label and Tag Inc. has partnered with HarvestMark, the industry leading fresh food traceability platform from YottaMark Inc.  HarvestMark solutions deliver transparency and unparalleled insight into the fresh food supply chain that drives sales and profits.

The Produce Traceability Initiative is aimed at promoting standardized efficient traceability from growers, shippers and packers of fresh fruits and vegetables. The system allows a grower or fresh food packager to apply a unique HarvestMark QR Code label, printed by American label & Tag, Inc. providing a platform for enhanced food safety communication, and mobile and social marketing. Shoppers and retail buyers can easily access information they care about by scanning the HarvestMark QR code with their smartphones or entering the 16-digit HarvestMark code at HarvestMark.com.

The HarvestMark system allows the grower to aggregate data from shopper engagement, gain insights from customer feedback to build loyalty, and tune their growing and packing processes to get the best quality product.

Consumers can use the labels to quickly and easily find out more about the foods they choose to buy and eat. In the event of a produce recall, shoppers can instantly check the food safety status of their produce by scanning the HarvestMark QR code label or entering its unique 16-digit code at HarvestMark.com. The free HarvestMark app is available for iPhone and Android.

American Label & Tag, Inc. Is one of the Midwest's fastest growing printers of custom labels, tags and decals. Specializing in technically demanding solutions and customer driven print on demand applications. Visit us online at www.americanlabel.com, download the free HarvestMark Food Traceability App for iPhone and Android, or call us at call 1-800-641-8247. For more information about  HarvestMark visit www.YottaMark.com.

Contact Information:
Press Contact: Ron Pawlukiewicz
American Label & Tag, Inc.
41878 Koppernick, Canton MI 48187
734-454-7600
www.americanlabel.com

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For more information about this article or to schedule and interview with Ron Pawlukiewcz contact us at email@americanlabel.com or 1-800-641-8247.

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Some of the actions arise from such activity as labels that imply their products have won some third-party seal of approval or touting products as "biodegradable" when there is little chance they would actually decompose in a landfill.

A large factor motivating companies to make such claims is that about 17% of U.S. consumers said in a recent survey that they were willing to pay more for environmentally friendly products, up from 10% last fall and 13% a year earlier, according to The Boston Consulting Group. The increase is likely a result of the improved economic outlook, the consulting firm says.

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A small milk producer north of Stockholm is expected to be the first company to sport the "climate-certified" tag. The program is designed to prompt consumers to buy greener products and may be replicated in other countries.

Read the full article HERE

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See the full story at ABC News

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Click Here to read the full article at the PharmTechTalk blog

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Food Navigator.com today writes that The European Commission has announced the winner of its contest to design a new logo to appear on all organic food and beverage products in the European Union: a leaf-shaped design from Germany that attracted 63 per cent of the votes.

This will affect any organic food labels going into the EU starting immediately, and be required on all such products by January 1, 2012.

Read the full story Here

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"Tesco, PepsiCo and other leading brands are already displaying a "carbon reduction label" on certain products showing the amount of carbon dioxide produced in grams in growing the food, packaging and transportation."

Read the full article HERE